Your website is an important aspect of marketing, helping your business build brand awareness and reach new customers. It also educates customers on all your products and services. But are you fully utilizing your website to attract new customers or reinforce your relationship with existing customers? Uploading consistent blogs onto your website is one of the best ways to convert readers into customers by allowing them to see your expertise in your industry. Keep reading to learn the benefits of adding a blog to your website.
Benefits of Adding a Blog to Your Website
Brand Awareness
Blogs allow your business to share new content regularly, which increases opportunities for brand awareness with a new audience.
Build Trust
Blogs can help a business share their expertise within their industry, allowing them to build trust with their audience and maintain long-term relationships with returning visitors. One of the ways you can ensure trust with your audience is citing credible outside sources when necessary, and fact checking all content you use and share.
Engage With Readers
Allowing comments on your blogs or sharing the links to your social media platforms allows your business to engage with the readers by answering questions or replying to comments. This improves customer relationships and shows readers that you are experts in your field.
Stay Relevant
With new and consistent content on your website through blogs, it keeps your business relevant to any changes to your industry.
Multiple Touch Points
Producing new blogs provides fresh content to push out to customers via email or social media marketing, creating multiple communication channels with followers.
Increase Website Traffic through SEO
Blogs can help drive organic traffic to your website that you normally may not capture by optimizing SEO. With the increase in visitors, this can help a business turn those visitors into customers.
What is SEO?
Search Engine Optimization (SEO) is a process that aims to improve your website’s position on search engines such as Google, Yahoo, etc. SEO helps search engines understand your content so internet users can find your site based on questions or topics they search for. The goal of SEO is to increase the amount of quality and relevant content your website provides so your website can rank higher on search engines.
How Can You Enhance Your Website’s SEO?
Content
To start, review the content of your website and analyze whether it is using proper keywords that are relevant to your company and the industry you serve. Make sure you are creating engaging, well-formatted content that is helpful to your typical consumer.
Meta Descriptions
Whether you host your own website or outsource it, make sure your website includes meta descriptions on the backend. Meta descriptions are the text that appears in search results right next to your page’s URL. This will help search engines understand what that specific webpage is about.
Backlinks
Backlinks are links within your website or blogs that take the reader to another relevant section on your website. For example, if you are telling the reader to learn more about a specific product or service, make sure to link somewhere that takes them directly to that service or product’s page with more information.
Images
Make sure to use high quality images that are relevant to the content on each page and include descriptive alt text behind each image. Descriptive alt text is the written copy describing what the image is on a webpage. This is important for instances where the image may not load properly for the user, and it also helps with your website’s accessibility.
Update Content Regularly
This is where blogs come to play. Uploading a blog regularly allows your website to consistently have new and fresh content that is still relevant to your readers. It allows you to create new and engaging content without the need to constantly change or update your entire website.
Starting a Business Blog
There are endless opportunities when it comes to blog topics for a business, and there is no better time to start one than now! Are you struggling to come up with topics or content for a blog? Finch Marketing can help. We will sit down with you to learn your company goals, your type of messaging, and brainstorm with you on topics and content that will elevate your blog, website, and SEO.
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