Maximizing Your Personal & Business LinkedIn Accounts
- Finch Marketing
- Jun 5
- 3 min read
In today’s digital-first world, LinkedIn is more than just a resume platform; it is a powerful tool for building relationships, educating yourself and your audience, and generating genuine business leads. Whether you are a chiropractor, holistic health expert, podiatrist, or manage a health-tech company, optimizing your LinkedIn presence can help you stand out in a crowded market. Here are some tips to maximize your LinkedIn impact, both personally and professionally.
Personal LinkedIn: Build Trust, Share Knowledge & Humanize Your Brand
Your LinkedIn profile is your digital handshake. In healthcare, where trust is crucial, it’s a platform to showcase your expertise, your story, and your purpose.
1: Optimize Your Profile: According the founder and CEO of Distinctive Career Service, Professional headshots specifically lead to 14 times more profile views.1
Professional headshot. (no selfies)
Use clear, keyword-rich headlines.
About section: Tell your story. What problems do you solve? Who do you help? Why does it matter?
Feature credentials, licenses, or certifications relevant to your niche.
2: Post Content Weekly: LinkedIn pages that post content weekly see 5.6 times more follower growth than those posting less frequently, according to LinkedIn.2
Educate: Break down common myths in your field.
Showcase wins: Did a client leave a glowing review? Share it!
Humanize your journey: People buy from people. Talk about what drives you.
3: Network & Engage Consistently
Comment on other professionals’ posts, especially in related fields.
Message relevant professionals to build relationships. Try to avoid pitching right away.
Business LinkedIn: Establish Your Brand & Drive Leads
Your business account can be a powerful lead generator if it’s used strategically and not just for announcements.
1: Set A Professional Tone & Goals: Your LinkedIn business account is often the first impression for potential leads.
Use a high-quality logo and banner that effectively shows what you do.
Craft a one-line description that speaks to your audience’s pain points.
Define your marketing goals such as lead generation or brand awareness and tailor your content accordingly.
2: Share Content That Is Informative, Engaging, and Relevant to Your Target Audience: According to Sprout Social, LinkedIn has 1.2 billion members, and a quarter of users engage with brand content daily.3
Before & after stories (especially if you install equipment or improve patient/business outcomes).
FAQs: Answer common questions or misconceptions.
Short videos: Even 30 seconds explaining your product or process builds trust.
Share posts from your business account to your personal LinkedIn.
3: Leverage LinkedIn Ads: In a global survey, 44% of B2B professionals identified LinkedIn as the most important social media platform.4
Use LinkedIn ads to target specific demographics, job titles, and industries.
LinkedIn ads can help increase awareness and engagement on your business account.
According to LinkedIn, 89% of B2B marketers use it for lead generation and 62% report that it generates leads for them. Additionally, LinkedIn's cost per lead is 28% lower than that of Google AdWords.5
LinkedIn provides businesses with a unique platform to connect and grow, whether you're posting content, launching targeted ad campaigns, or engaging with your audience. If you need assistance in creating a LinkedIn strategy or content calendar for your business, feel free to contact us. We would be happy to help you succeed on LinkedIn!
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