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Maximizing Your Personal & Business LinkedIn Accounts

  • Finch Marketing
  • Jun 5
  • 3 min read

In today’s digital-first world, LinkedIn is more than just a resume platform; it is a powerful tool for building relationships, educating yourself and your audience, and generating genuine business leads. Whether you are a chiropractor, holistic health expert, podiatrist, or manage a health-tech company, optimizing your LinkedIn presence can help you stand out in a crowded market. Here are some tips to maximize your LinkedIn impact, both personally and professionally.

 

Personal LinkedIn: Build Trust, Share Knowledge & Humanize Your Brand

Your LinkedIn profile is your digital handshake. In healthcare, where trust is crucial, it’s a platform to showcase your expertise, your story, and your purpose.

 

1: Optimize Your Profile: According the founder and CEO of Distinctive Career Service, Professional headshots specifically lead to 14 times more profile views.1

  • Professional headshot. (no selfies)

  • Use clear, keyword-rich headlines.

  • About section: Tell your story. What problems do you solve? Who do you help? Why does it matter?

  • Feature credentials, licenses, or certifications relevant to your niche.

 

2: Post Content Weekly: LinkedIn pages that post content weekly see 5.6 times more follower growth than those posting less frequently, according to LinkedIn.2

  • Educate: Break down common myths in your field.

  • Showcase wins: Did a client leave a glowing review? Share it!

  • Humanize your journey: People buy from people. Talk about what drives you.

 

3: Network & Engage Consistently

  • Comment on other professionals’ posts, especially in related fields.

  • Message relevant professionals to build relationships. Try to avoid pitching right away.

 

Business LinkedIn: Establish Your Brand & Drive Leads

Your business account can be a powerful lead generator if it’s used strategically and not just for announcements.

 

1: Set A Professional Tone & Goals: Your LinkedIn business account is often the first impression for potential leads. 

  • Use a high-quality logo and banner that effectively shows what you do.

  • Craft a one-line description that speaks to your audience’s pain points.

  • Define your marketing goals such as lead generation or brand awareness and tailor your content accordingly.

 

2: Share Content That Is Informative, Engaging, and Relevant to Your Target Audience: According to Sprout Social, LinkedIn has 1.2 billion members, and a quarter of users engage with brand content daily.3

  • Before & after stories (especially if you install equipment or improve patient/business outcomes).

  • FAQs: Answer common questions or misconceptions.

  • Short videos: Even 30 seconds explaining your product or process builds trust.

  • Share posts from your business account to your personal LinkedIn.

 

3: Leverage LinkedIn Ads: In a global survey, 44% of B2B professionals identified LinkedIn as the most important social media platform.4

  • Use LinkedIn ads to target specific demographics, job titles, and industries.

  • LinkedIn ads can help increase awareness and engagement on your business account.

  • According to LinkedIn, 89% of B2B marketers use it for lead generation and 62% report that it generates leads for them. Additionally, LinkedIn's cost per lead is 28% lower than that of Google AdWords.5

 

LinkedIn provides businesses with a unique platform to connect and grow, whether you're posting content, launching targeted ad campaigns, or engaging with your audience. If you need assistance in creating a LinkedIn strategy or content calendar for your business, feel free to contact us. We would be happy to help you succeed on LinkedIn!

 

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